Introduction The rapid advancement of generative AI models, such as GPT-4, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, this progress brings forth pressing ethical challenges such as misinformation, fairness concerns, and security threats. According to a 2023 report by the MIT Technology Review, a https://roiwithaiadvertising81469.free-blogz.com/80381175/the-ethical-challenges-of-generative-ai-a-comprehensive-guide