At the time Programmatic had only accounted for 4% of the display advertising market. By 2017, RTB is expected to account for 29% of the digital mix. *Source: eMarketer March 2013. This group continues to create open industry standards that ensure all parties, buy and sell side alike, can transact https://rafaelufoux.wikirecognition.com/812177/the_definitive_guide_to_digitale_werbung